derickson, Author at e-Strategy

Effective Small Business Marketing Tactics, April & October 2012 [CHART]

76% of small business owners are kept up at night by being preoccupied with how to attract new customers.

Video Viewership Trends, Q3 2010 – Q3 2012 [TABLE]

In Q3, 2012, there were 5.3 million broadcast-only and broadband homes, up from around 5.1 million in Q3 2011 and 4.2 million in Q3 2010.

Holiday Multi-Screen Shopping, 2012 [TABLE]

63% of shoppers used multiple devices to help with their holiday purchases last year.

Facebook Exchange vs Web Retargeting, H2 2012 [CHART]

A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.

Google Shopping vs. Amazon Product Ads, Q3 & Q4 2012 [CHART]

In the second half of 2012 (H2), Google Shopping proved 32.8% more cost-effective for advertisers than Amazon Product Ads.

Google Power Searching [INFOGRAPHIC]

This infographic from HackCollege.com serves as a cheat sheet for getting the most out of Google search.

American Online Video Viewers, 2010-2016 [TABLE]

US digital video viewers will make up 56% of the population in 2013 and nearly 73% of internet users. By 2016, there will be 201 million digital video viewers, making up 61% of the population and 77% of all internet users.

Video Buffering Problems By Device, 2012 [CHART]

Almost 55% of online video views on iOS devices had a problem with buffering, compared to 50% of video views on Xbox, 49% on Android, and only 36% on PCs using Flash.

Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.

Online Video Viewers Who Abandon Videos Before They Start By Format, 2012 [CHART]

18% of online video viewers worldwide had abandoned live videos before they began, compared to only 6% for short-form video-on-demand.