Posts by derickson
Chinese eCommerce [INFOGRAPHIC]
Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.
Read MoreMobile Enterprise [INFOGRAPHIC]
While 84% of consumers now use their personal smart phones for work, mobile malware has increased more than four times since 2010.
Read MoreGoogle's Social Login: Google+ Sign-In [VIDEO]
Google has launched Google+ Sign-In to compete with Facebook Connect and other online authentication schemes.
Read MoreTop Brand Instagram Adoption [STUDY]
With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.
Read MoreCMOs' Marketing Spending Projections, August 2011 – February 2013 [TABLE]
Despite consumer and marketer beliefs that traditional media advertising on the whole is more effective than online advertising, marketers continue to shift budgets away from traditional media and towards digital marketing channels.
Read MoreFactors Contributing To Inbound Marketing Success, February 2013 [CHART]
HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
Read MorePercent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]
Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreTop Metrics For Evaluating Influencers, December 2012 [CHART]
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
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