derickson, Author at e-Strategy

Top B2B Online Marketing Activities, March 2013 [CHART]

Email (64%) is B2B marketers’ most important digital marketing activity.

Twitter Sentiment vs Public Opinion, March 2013 [TABLE]

The Twitter conversation does not tend to be exclusively more liberal or conservative than general public opinion, but it does seem to be quite negative at points.

Promoted Tweet Campaign Results, March 2013 [TABLE]

Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.

US Online Travel Booking Revenues By Segment, 2010 & 2014 [TABLE]

Almost 60% of online cruise bookings in 2014 will come via supplier websites, with the remaining purchased via online travel agencies.

Conversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]

The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.

Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]

While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.

Channels Through Which American Travelers Book Their Trips By Segment, June 2012 [TABLE]

34% of cruise bookings were made through travel agents in the 12-month span ending June 2012.

Top Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]

Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.

Companies Worldwide That Are Adopting Mobile Email, December 2012 [CHART]

42% of companies said they were fully designing emails to render differently on mobile devices.

New Factors That Will Affect Email Marketing, December 2012 [CHART]

58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.