derickson, Author at e-Strategy

Revenues & Profits Of Tech Giants [INFOGRAPHIC]

This infographic from Staff.com illustrates the financial performance of Apple, Microsoft, Amazon, Google and Facebook.

Traditional Television Viewing By Generation, Q1 2011 – Q4 2012 [TABLE]

Traditional television consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift.

Millennials' Cross-Channel Behavior, March 2013 [CHART]

59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.

Beyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]

This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.

Consumer Reactions To Unoptimized Mobile Email, March 2013 [CHART]

43% of consumers say they read emails most often on a smart phone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.

Americans' Awareness Of News Industry’s Financial Woes, March 2013 [CHART]

Fully 31% of respondents reported having stopped turning to a particular news outlet because they felt it was no longer providing them with the news and information they were accustomed to getting.

US Local Digital Ad Spending, 2003-2013 [CHART]

Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.

US Local Online Ad Spending By Media & Format, 2012 [TABLE]

The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.

American Local Radio Digital Ad Spending, 2003-2013 [CHART]

US local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011.

Viewability Rate For Rich Media Ads By Industry, September 2012 [TABLE]

Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.