Posts by derickson
Online Moms Technographics [CHART]
More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.
Read MoreBaby Boomer Technographics [CHART]
Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.
Read MoreBaby Boomer Mobile Phone Users, 2012 [CHART]
Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.
Read MoreMillennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
Read MoreEngaging Audiences With Data Visualization [VIDEO]
Webcast featuring data visualization author Scott Murray that steps through the framework of three avenues of audience engagement: aesthetic, narrative, and interactive.
Read MoreGeneration X Mobile Phone Users, 2012 [CHART]
Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.
Read MoreTwitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreUS Ad CTR Benchmarks By Format [CHART]
In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).
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