Posts by derickson
Twitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
Read MoreTwitter's Global Mobile Ad Revenues, 2012-2015 [CHART]
Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.
Read MoreActivision's Amazing Real-time Animated Character Demonstration [VIDEO]
Amazing demonstration of Activision’s animation technology that can render a video game character in near photo-realistic fashion.
Read MoreTwitter's Global Ad Revenues, 2011-2015 [CHART]
More than half of Twitter’s ad revenues—about 53%—will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.
Read MoreDemographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]
Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Read MoreMost Effective Social Media Channels For Small Business Owners, May 2012 vs December 2012 [CHART]
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreUS Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.
Read MoreRestaurant Traffic Changes, 2008-2012 [CHART]
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.
Read MoreUS Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
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