derickson, Author at e-Strategy

Monthly Average CTR For Q1 2013 By Mobile Device [CHART]

Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.

Device Ownership Among American Teen Households, Q4 2012 [CHART]

Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.

Importance Of Event Marketing, April 2013 [CHART]

31% of marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets, while another 42% believe them to still be very valuable.

Most Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]

A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.

How People Shared Their Customer Service Experiences, 2013 [CHART]

Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.

Positive & Negative Customer Service Factors, 2013 [TABLE]

Among those who said they had had a positive customer service experience, more said it was because they received a quick resolution to their problem, rather than a desirable outcome.

Media Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]

The greatest percentage (68%) of media buyers wanted more data to inform bids.

Top Publisher Concerns Over Programmatic Trading, February 2013 [CHART]

When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.

Prospects For Programmatic Media Buying, February 2013 [CHART]

70% of North American media buyers and publishers are already doing some programmatic trading.

Beyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]

This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.