Posts by derickson
Millennials' Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
Read MoreMost Popular SaaS Tools [CHART]
Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.
Read MoreGoogle Analytics For Content Ideas [INFOGRAPHIC]
This infographic from Digital Marketing Philippines illustrates four ways you can use Google Analytics to get ideas for content.
Read MoreYouTube For Small Business [INFOGRAPHIC]
This infographic from Headway Capital illustrates how small businesses can use YouTube for marketing.
Read MoreIn-Demand Technical Digital Marketing Skills [CHART]
Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.
Read MoreAddressable TV Spending, 2016-2020 [CHART]
eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
Read MoreInstagram Sponsored Stories vs Posts [CHART]
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing “#ad” was a story, according to a study by Klear.
Read MoreArtificial Intelligence Penetration [CHART]
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions.
Read MoreAudio Is Content Marketing's Next Frontier
Ten trends are converging that point to audio as being the next frontier for content marketing. Marketers should be exploring the format today in order to prepare for the future.
Read MorePlayable Ads Lead In-App Formats [CHART]
Playable ads do just that by allowing users to actively engage with a branded experience or demo a gaming app before downloading it instead of passively watching a video.
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