Channels Used For Personalization [CHART]

Chart: Channels Used For Personalization

Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.

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B2B Content By Buying Stage [CHART]

Chart: B2B Content By Buying Stage

Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.

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