Posts by derickson
Share Of Millennials Living At Home, 2007-2012 [CHART]
The proportion of Millennials living in their parents’ home is on a steady upswing.
Read MoreFrequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]
Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreTriggered Email Marketing Metrics In North America, Q1 2011 – Q1 2013 [TABLE]
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.
Read MoreEmail Marketing Metrics In North America, Q1 2012 & Q1 2013 [TABLE]
Click-to-open rate dropped 9.6% year over year, and transaction-to-click rate fell 15.6%.
Read MoreEmail Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Read MoreEmail Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.
Read MoreRed Bull's Extreme Marketing [VIDEO]
Take a look at some surprising facts and amazing stunt footage from Red Bull, the company whose logo seems to be associated with every extreme pursuit today.
Read MoreEmbeddable Facebook Posts & Social TV [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the the most recent topics in the communications industries. During this segment of episode 9, they chat about Facebook’s new embeddable posts feature and how it might help Facebook Page admins extend the reach of their communities.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
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