Posts by derickson
Marketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreMarketers' Belief In Importance Of Data To Segmentation & Targeting, June 2013 [CHART]
Data-driven marketing has seen a 227% increase over the course of H1 2013.
Read MorePrevalence Of Content Marketing Strategies, 2012 & 2013 [CHART]
Even if not all companies surveyed had a content marketing strategy in place at the time, another one-third said they were working on one, suggesting that by 2014.
Read MoreReach Of Facebook vs. TV By Age, August 2013 [CHART]
During the weekday daytime hours, Facebook’s PC-only reach is greater than either of the networks among all age groups except for the 55-64 and 65+ brackets.
Read MoreAmericans' Daily Media Consumption, 2010-2013 [CHART]
This year, for the first time, consumption of non-voice activities on mobile devices will exceed time spent online on desktop and laptop computers.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreContent Marketing Goals, August 2013 [CHART]
Content marketing is gaining in awareness and importance among marketers, and roughly half have established a formal strategy.
Read MoreSMBs' Use Of Social & Mobile Tools, August 2013 [TABLE]
72% of SMBs are using social media to promote their businesses, with 66% reporting “extremely” or “very” high levels of engagement with their customers.
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