Posts by derickson
Social Sites Executives Prefer To Use For Business, June 2013 [CHART]
Executives favored the well-established platforms of Facebook and Twitter as social media networks on which to maintain a business presence.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
Read MoremCommerce Prompted By Mobile Promotional Email, December 2012 [CHART]
Only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
Read MoreMost Likely Brand Emails To Be Opened, February 2013 [CHART]
Almost seven in 10 said they were likely to open emails from brands whose products they often purchased either online or in brick-and-mortar stores.
Read MorePrimary Reason For Reading Promotional Email Via Mobile, December 2012 [CHART]
Almost one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name.
Read MoreUS Mobile Facebook Users & Penetration, 2011-2017 [CHART]
This year, eMarketer estimates, just shy of 100 million Americans will access their Facebook account via mobile phone at least monthly.
Read MoreUS Twitter Users & Penetration, 2012-2017 [TABLE]
The mobile Twitter population is not huge, but neither is the overall Twitter population in the US, estimated to reach 36.8 million users this year.
Read MoreUS Mobile Twitter Users, 2011-2017 [CHART]
Though Twitter penetration of the overall population is low, usage among all mobile phone social network users is substantial, at a 28% penetration rate.
Read MorePopular Creative Advertising Elements, August 2013 [CHART]
92% of TV-viewing smartphone owners across 3 major markets believe that brands have an opportunity to make ads feel more like a story or game, by simulating entertainment-based narratives.
Read MoreInterbrand 100′s YouTube Video Shelf Lives, August 2013 [CHART]
The average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.
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