Posts by derickson
Advertising Tactics Brand Marketers Plan To Use More, February 2013 [CHART]
US brand marketers, in particular, will double down on social media, mobile and video this year, with 70%, 69% and 64%, respectively, increasing their use of these tactics.
Read MoreLinkedIn University Pages For Students [VIDEO]
Beyond Social Media show hosts David Erickson, Albert Maruggi & B.L. Ochman discuss LinkedIn’s new University Pages for high school and college students.
Read MoreDemographics Of Social Media Users [INFOGRAPHIC]
This infographic from DocStock (via Ragan.com) illustrates the demographics of social media users.
Read MoreUS Email Open Rates by Hour Of The Day, 2012 [CHART]
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Read MoreB2B Marketing’s Changing Role, August 2013 [CHART]
Almost all B2B marketing leaders agree that marketing must do things that it hasn’t dont ever before to be successful.
Read MoreTypes Of Goods & Services Bought On Mobile Devices, August 2013 [CHART]
Mobile commerce sales are on the rise, and mobile owners spent $4.7 billion on retail goods during the second quarter.
Read MoreTV Homes & Multi-Channel Video Subscriptions, August 2013 [TABLE]
86% of TV households in the US subscribe to some type of multi-channel video service.
Read MoreMichael Vick's Image Rehabilitation Campaign [VIDEO]
During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.
Read MoreLanding Page Optimization Testing, August 2013 [CHART]
32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.
Read MoreNumber Of Social Networks Used By Brands Worldwide, July 2013 [CHART]
A large portion of brands worldwide were using a varied mix of platforms in order to communicate with audiences.
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