Posts by derickson
Brand Social Media Behaviors That Connect With Consumers [CHART]
![Chart: Brand Social Media Behaviors That Connect With Consumers [CHART]](https://e-strategy.com/wp-content/uploads/2019/04/Social-Behaviors-Connecting-Brands-Consumers.png)
Consumers like when brands listen to them. Part of listening means interacting and exhibiting behaviors that facilitate and encourage connections.
Read More13 Covers Of The Game Of Thrones Opening Credits
When something becomes a cultural phenomenon like Game Of Thrones, you can be sure that it will inspire imitations, mashups, parodies and official brand partnerships that hitch their wagons to its popularity.
Read MoreMarketing Flywheel [INFOGRAPHIC]
This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreSocial Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read MorePandora vs Spotify Listeners, 2015-2023 [CHART]
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer.
Read MoreUS Sports Viewers By League [CHART]
The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.
Read MoreMarketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read More23 Video Marketing Statistics [INFOGRAPHIC]
This infographic from Digital Vidya illustrates 23 video marketing statistics to highlight the importance of the tactic and also provides some video marketing tips and best practices.
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