derickson, Author at e-Strategy

Display Ad Viewability Trends, H1 2012 – H1 2013 [CHART]

61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012.

Video On-Demand & TV Viewers By Age, September 2013 [CHART]

Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.

Social Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]

When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.

Best Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

Reddit Shuts Down Subreddit For Finding Navy Yard Shooter [VIDEO]

David Erickson discusses how Reddit shut down a subreddit devoted to finding the Navy Yard shooter based on the experience of the Boston Marathon virtual manhunt during which innocent people were implicated.

Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]

While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

Device Ownership By Income Level, September 2013 [CHART]

Tablet owners tend to have higher incomes than smart phone and PC owners.

Online Video Ad Views By Duration, Q2 2013 [CHART]

The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.

Global Bot Traffic, Q3 2012 – Q2 2013 [CHART]

In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3.

Reddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]

Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.