Posts by derickson
Characteristics Of Inferior B2B Content [CHART]
48% of the more than 200 B2B marketing leaders said that their company’s buying process was initiated by someone on their team coming across a prospective company’s content they found interesting.
Read MoreTop Seach Trends Marketers Are Watching For The Next Year [CHART]
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.
Read MoreMost Effective Content Marketing Formats For Influencers [CHART]
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.
Read MoreWhy People Buy Clothes From Amazon [CHART]
Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read More30 Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates thirty case studies of brands such as Mercedes-Benz, Lego, and E! News using Instagraph Stories.
Read More10 Marketing Lessons From Apple [INFOGRAPHIC]
This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.
Read More13 Famous Audio Logo Examples
Audio branding is becoming increasingly important as voice activation technology advances and smart speakers proliferate.
Read MoreDaily Video Consumption, 2013-2021 [CHART]
The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…
Read MoreOTT Video Viewing Locations [CHART]
According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom.
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