derickson, Author at e-Strategy

Mobile & Social's Role In Holiday Shopping [INFOGRAPHIC]

This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.

Darlington Nagbe's Online Autograph Signing Using Google Hangouts [VIDEO]

David Erickson discusses how professional soccer star Darlington Nagbe used Google Hangouts On Air to conduct an online autograph signing session.

Gawker's Kinja Commenting Platform [VIDEO]

David Erickson discusses Gawker Media’s Nick Denton’s attempt at making online comments useful and civil again with the Kinja commenting platform in use on Valleywag.

Urgency Of Digital Transformation, October 2013 [CHART]

More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.

Impact Of In-Store Text & QR Scans, October 2013 [CHART]

31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.

SMBs' Wasted PPC Budgets, October 2013 [TABLE]

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

Consumer Magazine Ad Trends, Q3 2013 [CHART]

While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.

UK Advertising Media Investment & ROI, October 2013 [CHART]

The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.

Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.

Change In Ad Spending By Media, Spring 2013 [CHART]

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.