Posts by derickson
Twitter Analytics – Measure Citations & Links To Your Sites [VIDEO]
David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.
Read MoreImportance Of Social Media To Americans By Select Demographics, October 2013 [CHART]
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreOnline Video & Broadcast TV Consumption, October 2013 [CHART]
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreUS Travel & Leisure Search Advertising Click Share By Device, Q2 2012-Q2 2013 [CHART]
Tablet and smart phone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013.
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreMetrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]
90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.
Read MoreFacebook Advertising Key Performance Indicators [INFOGRAPHIC]
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
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