Posts by derickson
Local Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreRetailers' Attitudes Toward eCommerce Platforms, November 2013 [CHART]
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities.
Read MoreUS Telecom Industry Online Ad Spending By Objective, 2013 [CHART]
eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.
Read MoreUS Telecom Industry Online Ad Spending, 2011-2017 [TABLE]
US telecom industry digital ad spending should reach $4.82 billion in 2013, and rise to $6.69 billion by 2017.
Read MoreComparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]
Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.
Read MoreUS Digital Sponsorship Ad Spending, 2012-2017 [CHART]
eMarketer expects sponsorship ad spending to grow 24.0% to $1.90 billion this year in the US, compared to $1.54 billion last year.
Read MoreDesktop vs. Mobile Email-Driven Purchases, Q3 2013 [CHART]
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
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