Posts by derickson
Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MoreConsumer's Perceived Benefits Of Wearable Tech By Demographic, November 2013 [TABLE]
While 59% of male respondents said they were at least some benefits to the devices, a majority of women said there would be no benefits at all.
Read MoreWhen Americans Will Consider Buying Wearable Tech By Demographic, November 2013 [TABLE]
Hardly anyone has a wearable tech device just yet,—just 3% of US internet users—and signs don’t point to that changing without some major changes.
Read MoreUS TV Ad Spending, 2011-2017 [CHART]
TV advertising expenditures are set to climb from $66.35 billion to $75.25 billion between 2013 and 2017.
Read MoreUS Total Media Ad Spending, 2011-2017 [CHART]
US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012.
Read MoreTop TV Programs Of 2013 [TABLE]
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
Read MoreSearch Traffic vs. Social Referrals, November 2012 – November 2013 [CHART]
While search remains a far bigger traffic driver than social media for publishers, the gap is closing.
Read MoreUS Fraudulent Web Traffic, Q1-Q3 2013 [CHART]
51% of web traffic in the US was deemed to be suspicious in Q3, representing a new high.
Read MoreHoliday Desktop Retail eCommerce Sales Through December 15, 2012 vs 2013 [CHART]
Mobile shopping may be on the rise this holiday season, but that doesn’t appear to be affecting desktop e-commerce sales.
Read MoreGlobal Marketing Budget Trends, October 2011 – December 2013 [CHART]
Global marketers are as optimistic regarding their budgets as they’ve been in at least a couple of years.
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