Posts by derickson
How Companies Worldwide Use Analytics, 2013 [TABLE]
Segmentation is the leading analytics tactic companies are using for customer insight and marketing.
Read MoreMost Talked About People, Events & Things Of 2013 [ILLUSTRATION]
2013 Year In Review, illustrated.
Read MoreTop 10 Grossing Of Movies 2013 [INFOGRAPHIC]
This infographic by Unleash The Fanboy illustrates the top 10 grossing films of 2013.
Read MoreUS TV Ad Spending Growth Rate vs Overall Average, Q1 2011-Q3 2013 [CHART]
TV ad spending remains healthy even as the medium appears to have reached a plateau in audience numbers.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MoreComputer Activities Now Performed On Tablets, December 2013 [CHART]
55% of respondents who own both devices would consider purchasing a tablet as a replacement for their personal laptop or desktop.
Read MoreSmart Phone Users & Downtime, December 2013 [CHART]
42% of respondents strongly agree that they pick up their phones when they have time to kill.
Read MoreTypes Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
Read MorePotential Consequences Of Brands Sending More Emails, December 2013 [TABLE]
A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).
Read MoreAmericans' Views On Honesty & Ethics In Professions, December 2013 [CHART]
American adults have very little trust in the integrity of advertising practitioners.
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