Posts by derickson
2013 Top TV Advertising Brands By Category [TABLE]
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Read MoreHow Customers Interact With Top Retailers, January 2014 [CHART]
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
Read MoreBlack & White Social Network & Twitter Adoption, January 2014 [CHART]
22% of online blacks use Twitter, compared to 16% of online whites.
Read MoreIndustries That Will See The Most Success With Big Data [CHART]
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
Read MoreTop Business Challenges According To Senior Execs By Industry, June 2013 [TABLE]
70% of retail executives and 65% of technology leaders saw obstacles in leveraging consumer data.
Read MoreChallenges For Which Senior Business Excecs Believe They Are Unprepared, June 2013 [CHART]
20% of respondents named large-scale transformation as the top challenge for which firms were unprepared, while 19% cited openness to innovation.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
A lack of trust in mobile phone security is ranked as the top inhibitor to mobile banking adoption.
Read MoreImportance Of Shopping Factors To Deal Seekers, January 2014 [TABLE]
A Experian new report segments shoppers into 6 deal-seeking segments, ranging from Deal-Seeker Influentials to Deal Rejectors.
Read MoreTV Viewing Via Cable Provider's App Or Website, January 2014 [CHART]
Some 80% of respondents are unaware of TV Everywhere.
Read MoreTop 15 Retailers By Holiday Customer Satisfaction, January 2014 [CHART]
Amazon and L.L.Bean were the standard-bearers, each with a score of 90 on a 100-point scale.
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