derickson, Author at e-Strategy

Reasons US Smart Phone Owners Play Mobile Games By Gender, October 2013 [VIDEO]

Half of US smart phone owners cited stress relief as their reason for playing smart phone games, the No. 1 response.

10 Hot Job That Didn’t Exist 5 Years Ago [INFOGRAPHIC]

This infographic from LinkedIn highlights the 10 most popular job titles that were nowhere to be found in 2008.

2014 Social Media Image Sizing Cheat Sheet [INFOGRAPHIC]

This infographic from InfinPixels illustrates image sizes for Facebook, Twitter, Google+, and Pinterest.

2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

4 Types Of Content For Marketing [CHART]

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

Technographic Generational Gap By Device, January 2014 [TABLE]

Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.

Social & Mobile Marketing ROI, January 2014 [CHART]

Roughly one-third of social media marketers are seeing an ROI from their efforts, while another 1 in 2 believe their activities will eventually produce a return for them.

Data-Orientation Of Retail Departments, January 2014 [CHART]

Only 1 in 4 respondents believe that the marketing department is primarily data-oriented.

Consumer Magazine Advertising Trends, 2013 [CHART]

Consumer magazines’ print ad revenue inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages.

Holiday Purchases via Retailer's Mobile App, January 2014 [CHART]

Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.