Posts by derickson
Ads People Most Ignore, February 2014 [CHART]
Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.
Read MoreSocial Networks That Brands Promote In Their Emails, 2012 vs 2013 [CHART]
Some 94% of brands display or promote social networks in their email marketing efforts.
Read MoreNetworks Use By Mid-Sized Companies For Cross-Posting On Twitter, Q4 2013 [CHART]
B2C and B2B marketers are using various social networks to different degrees to share content on Twitter.
Read MoreOnline Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreDegree To Which Americans Are Worried About Targeted Ads In Their Email Inbox, December 2013 [TABLE]
Fully 85% of people were at least somewhat concerned with email service providers reading their emails via an algorithm.
Read MoreDegree To Which Americans Are Concerned About Non-Recipients Reading Their Emails, December 2013 [TABLE]
Three-quarters of US email users—which represent nearly all internet users in the country—are worried about someone reading their email.
Read MoreHow CMOs Make Decisions About Website Changes [CHART]
MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.
Read MoreEmail Marketing Benchmarks [INFOGRAPHIC]
This infographic from Experian illustrates some winning email marketing benchmarks.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
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