Posts by derickson
Affluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Read MoreWebsites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreAttitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreOlympics Media Consumption [CHART]
Just over one-third of respondents said they would follow the Olympics coverage on the internet.
Read MoreWhatsapp [INFOGRAPHIC]
This infographic by Woodpeck3r illustrates the path Whatsapp took to its acquisition by Facebook.
Read More6 Types Of Twitter Conversations [INFOGRAPHIC]
A new report from the Pew Research Center, in association with the Social Media Research Foundation, provides an aerial view of Twitter conversations.
Read MoreMobile Web Users Primary Ways Of Surfing The Web, February 2014 [CHART]
6 in 10 mobile internet users from 14 key markets around the world say they typically go online to surf the web mostly (37%) or exclusively (23%) from their mobile phone.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreGroupon's Presidential Pretender & Girl Scout Cookie Munchies [VIDEO]
This Episode: Hot Pockets recall; DHL’s punking stunt; Groupon’s celebration of President Alexander Hamilton & NowThisNews’ Instagram curation.
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