Posts by derickson
Top 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]
Washington, DC enjoys the largest concentration of wealthy Millennials.
Read MoreHispanics' Sharing Propensity & Influence, February 2014 [CHART]
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
Read MoreeCommerce Site Visit Share By Device, Q4 2012-Q4 2013 [CHART]
When it comes to mobile commerce, there continues to be one dominant player: the iPad.
Read MorePercent Of Projects Using Marketing Analytics, February 2014 [CHART]
Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.
Read MoreTop Email Marketing Tactics Worldwide, February 2014 [CHART]
Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.
Read MoreDesktop vs. Mobile eCommerce Generated By Email Marketing, Q4 2013 [CHART]
Mobile email’s share of all opens grew 5% last quarter to claim 55% of the total.
Read MoreTop Marketing Priorities For 2014 [CHART]
In 2014, brands must start to compare the effectiveness of their real-time endeavors with that of more traditional, evergreen types of marketing.
Read MoreAmerican CMOs' Social Media Spending Plans, February 2014 [TABLE]
This latest survey finds current social spend at an average 7.4% of budgets, a figure unchanged from 2 years ago.
Read MoreMillennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreTop 10 Online Video Properties, January 2014 [CHART]
The number of video views on Facebook more than tripled to 3.75 billion in December.
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