derickson, Author at e-Strategy

Millennials' Adoption Of Streaming Video/TV Services, Q4 2012 vs Q4 2013 [CHART]

Younger Millennials (18-24) more likely than the older (25-34) cohort to subscribe to OTT services, with both groups increasing adoption year-over-year.

Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

The Plunging Value Of Television Advertising [CHART]

The number of households watching prime-time TV has clearly fallen, while ad rates per person have gone up.

Where UK Millennials Go To First For News, October 2013 [CHART]

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.

UK Twitter Users' Engagement With News Brands, December 2013 [CHART]

60% of UK Twitter users agreed that the social platform allowed them to engage with newspaper brands that they wouldn’t normally read in print format.

Millennials' Online Banking Activities, February 2014 [CHART]

That millennials use digital banking for its convenience and flexibility explains why the top activities they conducted via online and mobile banking were checking balances or activity.

Millennials Perceived Benefits Of Online Banking, February 2014 [CHART]

Those ages 18 to 34 were turning to digital banking to make their lives easier, as 76% said that online and mobile banking were more convenient.

Banking Methods Use By American Millennials, February 2014 [CHART]

88% of US internet users ages 18 to 34 used online banking to pay monthly bills, make deposits and withdraw money.

Loyalty To Single Retailer By Category, March 2014 [CHART]

Customers who frequently visit specific retailers tend to be heavy category spenders, meaning that they also frequently visit other retailers in the same category.

Live Broadcast TV vs. Online TV Consumption, March 2014 [CHART]

Based on a survey of 1,671 adult broadband users who view video on TV.