Posts by derickson
How People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreTrust In Purpose-Led Companies [CHART]
In a study of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to their own and 72% believe that purpose-driven companies care more about them and their families.
Read MoreCustomer Lifetime Value Growth Tactics [CHART]
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye.
Read MoreUS Podcast Advertising Growth, 2015-2021 [CHART]
With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market estimated to total $479.1 million (up 53% year-over-year).
Read MoreImage Search Engine Optimization [INFOGRAPHIC]
This infographic from SEO Sherpa illustrates 19 tips for optimizing images for search visibility.
Read MoreInfluencer Content For Advertising [INFOGRAPHIC]
This infographic by Linquia illustrates five tips for using influencer content within your ads.
Read MoreGen X Social Media Use By Platform [CHART]
While this generation is digitally curious—eMarketer estimates show that 77.5% of Xers are social network users—their usage tends to be narrower and less experimental than younger generations.
Read MoreMedia Consumption By Device Age Range [CHART]
According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.
Read MoreVoice Assitant User Penetration, 2017-2021 [CHART]
In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.
Read MoreTop Google Ranking Factors [CHART]
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.
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