Posts by derickson
Video Game Use By Platform [CHART]
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.
Read MorePolitical Twitter Is Not Representative Of The American Electorate [CHART]
For years now, Twitter has been an important platform for disseminating news and sharing opinions about U.S. politics, and 22% of U.S. adults say they use the platform. But the Twitter conversation about national politics among U.S. adult users is driven by a small number of prolific political tweeters.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MoreB2B Content Marketing Funnel [INFOGRAPHIC]
This infographic from UTM.io illustrates how to create and optimize content maketing funnels for B2B.
Read MoreSubscription Business Churn Rates By Industry [CHART]
While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.
Read MoreB2B Marketers' Use Of Webinars [CHART]
More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Read MorePublic Relations Industry Disruption [VIDEO]
Topics include the integration of communications disciplines; ethics within an organization; the importance of a CEO who is a great communicator; the critical role employees play in an organization’s communications success; and much more.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreTrust In AI-Generated Advice By Industry [CHART]
AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights – and also chatting with customers online.
Read MoreMost Effective Instagram Content [CHART]
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers planned to increase their organic activity on the platform this year.
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