Posts by derickson
How Organizations Handle Content Development [VIDEO]
44 percent of brands have hired a social media leader to manage content production.
Read MoreUS Population Estimates By Age Group, July 2013 [CHART]
How many Millennials are there in the US?
Read MoreShare Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]
After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.
Read MoreAmerica's Most Patriotic Brands, 2013 vs 2014 [TABLE]
Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.
Read MoreMobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
Read MoreWorld Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
Read MoreDaily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Read MoreAttitudes Toward Brands That Use In-App Marketing In Free Mobile Apps, January 2014 [TABLE]
When asked what type of ads would cause them to view a brand negatively, just 6% of respondents cited rewards.
Read MoreTolerance Toward In-App Marketing In Exchange For Free App, January 2014 [CHART]
Though 63% of US smartphone app users said they knew mobile ads were necessary, they were far more likely to prefer rewards: 84%.
Read MoreMobile In-App Ad Preferences, March 2014 [CHART]
More than two-thirds of US smartphone owners surveyed said that if they had to see in-app advertising, being offered a reward for viewing or engaging with an ad was their top preference.
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