derickson, Author at e-Strategy

Top Smart Phone Activities By Generation, July 2014 [TABLE]

Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.

Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]

Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.

Weekly Media Consumption By Generation, July 2041 [CHART]

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

US Population By Race Or Ethnic Group, July 2013 [TABLE]

Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.

Brand Post Engagement Rates By Social Site, July 2014 [CHART]

User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.

Favored Social Channels For Customer Service, July 2014 [CHART]

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.

In-House vs Outsourced Mobile Marketing Talent, June 2014 [CHART]

More than two-thirds of respondents reported outsourcing at least part of these efforts, while just 31% were doing everything in-house.

Comcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]

This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.

Top Challenges To Mobile Marketing Success, June 2014 [CHART]

Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.