Posts by derickson
Marketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]
When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.
Read MoreContent Marketing Performance By Discipline, August 2014 [CHART]
Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreConsumers’ Top Priorities When Shopping, August 2014 [CHART]
Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Read MoreMarketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
Read MoreBack to School Spending, 2004-2014 [CHART]
Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.
Read MoreTop 10 Online Video Properties, June 2014 [CHART]
Roughly 186.9 million Americans watched online content videos in June.
Read MoreConcern Over Sale Of Personal Data, August 2014 [CHART]
3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.
Read MoreHealth Care Professionals' Content Consumption, April 2014 [CHART]
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.
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