Posts by derickson
Millennials' Financial Worries By Gender, April 2014 [TABLE]
Finding a good job was the biggest financial concern for US millennial internet users, cited by 66% of Millennials.
Read MoreLikely Response To Winning $100,000 By Generation, May 2014 [TABLE]
18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.
Read MoreInfluence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]
Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.
Read MoreLarge Enterprises' Online Budgets By Technology, August 2014 [CHART]
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreConfidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
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