Posts by derickson
Most Recent Method Used To Redeem Mobile Coupons, June 2014 [CHART]
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store.
Read MoreUs Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.
Read MoreUS Tumblr Users By Age, 2013-2018 [TABLE]
Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.
Read MoreUS Tumblr Penetration, 2013-2018 [TABLE]
Tumblr continues to gain popularity in the US, with the number of users increasing 46.2% in 2013, totaling 13.7 million internet users.
Read MoreHow Marketers Are Maximizing Their Value, August 2014 [CHART]
Marketers are most interested in improving customer segmentation and targeting.
Read MoreTop Challenges For CRM Software Users, August 2014 [CHART]
Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data.
Read MoreSmart Phone Penetration In Top 15 Local Markets, May 2014 [CHART]
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
Read MoreEnterprises' Most Desired Online Capabilities, August 2014 [TABLE]
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
Read MoreTypes Of Branded Videos Marketers Publish, June 2014 [CHART]
33% of marketers produced how-to, tutorials or instructional videos.
Read MoreAttitudes Toward Branded Videos, June 2014 [CHART]
Branded video ad views hit 2.89 billion in Q2 2014, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013.
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