derickson, Author at e-Strategy

How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

Marketing Email Tips [INFOGRAPHIC]

This infographic from Quick Sprout illustrates some optimal marketing email tips.

Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

Devices Used To Buy Online By Product Category, June 2014 [TABLE]

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

Global Business Investment Plans, August 2014 [CHART]

Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.

Airlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]

Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.

Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

Google's US Search Ranking Factors, September 2014 [CHART]

Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.

Most Influential Types Of Communication, September 2014 [CHART]

Communications containing relevant information and offers are most likely to impact consumers’ purchase decisions.

Global Market Research Spending In 2013 [TABLE]

Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.