Posts by derickson
Luxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreLuxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Read MoreAmerican Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]
Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.
Read MoreFamiliarity With Home / Lodging Rentals Services, May 2014 [CHART]
Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreVideo Gamers By The Numbers [INFOGRAPHIC]
This infographic by GDreamers illustrates some facts and figures about Americans who play video games.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreHow Brands Fail To Meet Consumer Expectations, October 2014 [CHART]
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.
Read MoreBrands With Most Loyal Customers, 2014 [TABLE]
Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.
Read More