derickson, Author at e-Strategy

Holiday-Related Retail Spending, 2004-2014 [CHART]

The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.

Email Open & Click Rates By Subject Line Length, 2013 [CHART]

Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

Mobile Share of Online Video Views, 2012-2014 [CHART]

Mobile now accounts for more than one-quarter of online video views.

The Internet Spec Sheet [INFOGRAPHIC]

Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.

Frequency With Which Millennials Use Businesses' Mobile Sites, June 2014 [CHART]

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

Millennials' Attitudes Toward Mobile Devices, June 2014 [CHART]

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

Marketers' Key Criteria For New Technology Evaluations, August 2014 [CHART]

When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.

Marketers' Reasons For New Technology Investments, August 2014 [CHART]

Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.

Facebook Ad Share Worldwide By Device, 2013-2014 [CHART]

Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.