derickson, Author at e-Strategy

Brand Attributes Millennials Most Covet, September 2014 [CHART]

Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.

Most Effective & Difficult Online Marketing Tactics, September 2014 [CHART]

Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.

Global Ad Spend Share Forecast, 2013 vs 2016 [CHART]

Mobile is the fastest-growing advertising medium around the world.

Effect That Social TV Has On TV Show Follower Growth, September 2014 [CHART]

TV shows that live-tweet have a better follower growth rate than those that don’t.

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]

Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.

Average Lead Time For Researching Retail Products via Mobile, June 2014 [CHART]

81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.

Mobile Website Traffic Share By Browser, April 2014 [CHART]

Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.

Mobile Website Traffic Share By Device & Brand, June 2014 [TABLE]

The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.

Attitudes Toward Social Commerce By Age, August 2014 [TABLE]

Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.