Posts by derickson
Americans' Trust In Major Institutions, November 2014 [CHART]
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Read MoreTop Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
Read MoreShare Of Clicks By Search Ad Position & Device, September 2014 [CHART]
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Read MoreNetwork Radio's Reach By Age & Gender, September 2014 [CHART]
Network radio reaches more than 180 million Americans aged 12 and older each week.
Read MoreMillennials' Top Social Sharing Channels, April-July 2014 [CHART]
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Read MoreAffluents' Mobile Phone Activity By Age Group, November 2013 [CHART]
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Read MoreAffluents' Weekly Time Spent Online, July 2014 [CHART]
Affluents are using digital devices to go online for long periods each week.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreCoordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
Read MoreGlobal Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]
Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.
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