derickson, Author at e-Strategy

Search Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]

Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.

US Desktop vs Mobile Search Users, 2014 & 2018 [CHART]

eMarketer estimates that 40.7% of the US population will use a mobile phone to search the internet at least once per month in 2014.

How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

58% of Americans said that advertisers would have more personal consumer data in a decade.

Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

How Consumers Find Coupons, May 2014 [CHART]

Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.

Consumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]

On average, 44% of companies had increased their ability to understand large sets of data.

Enterprise Marketing Budgets, November 2014 [TABLE]

Online marketing represented one-quarter of the total marketing budget this year at companies with more than $500 million in annual revenue.

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.

Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.