derickson, Author at e-Strategy

Hot Retargeting Topics Among Marketers, December 2014 [CHART]

Social media retargeting is the hottest topic in retargeting.

Daily Household Spending By Race/Ethnicity: Hispanics report $96 per day in discretionary spending.

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

86 of the Interbrand 100 had an Instagram account.

7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

80% of registered voters have seen or heard campaign commercials from candidates or political groups.

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.