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Posts by derickson

US Tablet Gamers, 2013-2018 [TABLE]

This year, 106.5 million people, or 72.4% of tablet users, will play games via tablet regularly.

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US Tablet Users By Race/Ethnicity, 2013-2018 [TABLE]

US Hispanics will have the highest tablet penetration rate of any race or ethnicity through at least 2018.

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Primary Device Used To Share Current Events, Q3 2014 [CHART]

With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.

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Primary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]

On regular news days, desktops account for the same amount of content sharing as smartphones—43%.

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Primary Device Used To Discuss Current Events, Q3 2014 [CHART]

Social media users are much more likely to share content via mobile devices after a major current event occurs.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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How & Where People Use Mobile Apps, November 2014 [CHART]

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

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Brand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.

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Closed Accounts Due To Privacy Concerns By Country, November 2014 [CHART]

Some 22% of US consumers report having closed an account due to data-privacy concerns.

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Online Shopping Behavior By Time On Site, Q3 2014 [CHART]

A slight majority of purchases are made within the first 15 minutes of a shopping session.

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