derickson, Author at e-Strategy

Top Social Channels Adopted By B2C Brands, June 2014 [CHART]

B2C brands are active on an average of 7.5 social platforms of 17 examined.

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

72% of mobile subscribers aged 13 and older owned a smartphone during the 3-month average period ending in September.

This infographic illustrates the effectiveness of social media marketing versus email marketing.

Marketers are shifting their digital campaigns from direct response to brand advertising.

Organic search remains the leading method by which US adults find online information and websites.

Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.

Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.

Online ad revenues in the US have set yet another peak after growing 17% year-over-year in Q3 to reach $12.4 billion.