derickson, Author at e-Strategy

Primary Online Attribution Models Used By Marketers, July 2014 [CHART]

91% of those marketers said attribution was important.

Web users were using smartphones much more frequently than digital cameras for video recording.

The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.

In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.

Only 15% of US adults say they are not a member of any social networks.

Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau.

One-third of companies who use freemium offers generate a majority of their new business from the model.

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.