derickson, Author at e-Strategy

Unique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]

Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.

Share Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]

Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.

Top 5 Countries In Ad Spending, 2015 [TABLE]

Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.

Appeal Of Same-Day Delivery By Generation [CHART]

While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.

Expected Apple Watch Shipments for 2015 [CHART]

Expectations for Apple Watch shipments this year are all over the map.

Display Ad Viewability Rates By Ad Size, July 2014 [CHART]

Vertical ad units were consistently the most viewable. Worldwide, 120×240 placements performed the best for viewability, with a rate of 55.6%.

Mobile Display Ad Viewability Metrics By Ad Size, Q3 2014 [TABLE]

Screenwide display ads on mobile were tops for viewability.

Desktop Display Ad Viewability & Engagement Metrics By Ad Size, Q3 2014 [TABLE]

970×250 ads had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.

Obstacles To Social Media Marketing Success, December 2014 [CHART]

Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.

Marketers' Retargeting Challenges, August 2014 [CHART]

Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.