Posts by derickson
Primary Quality Concerns When Buying Programmatic Ads, November 2014 [CHART]
US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
Read MoreTop Media Quality Indicators, November 2014 [CHART]
Ad fraud, viewability and brand safety may turn out to be big digital ad buzz phrases this year.
Read MoreThe Economic Consequences Of Comic Sans [INFOGRAPHIC]
This wonderful infographic from Pix Art Printing calculates the costs of using various typefaces.
Read MoreBest SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreSocial Login Market Share, 2012-2014 [CHART]
Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4.
Read MoreEmail Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.
Read MoreMillennial Women’s Attitudes Toward Fashion, January 2015 [CHART]
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Read MoreSocial Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Read MoreSocial Networks People Use, 2012-2014 [TABLE]
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
Read MoreBusiness Content Execs Consumed via Smart Phones vs Tablets, September 2014 [TABLE]
Business execs worldwide turned to their devices for a wide variety of information.
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