derickson, Author at e-Strategy

Mobile Advertising Monetization By OS, 2011-2014 [CHART]

Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

B2B Lead Conversion Rates By Channel, October 2014 [CHART]

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

Frequency Of Use Of Reward Program Apps, September 2014 [CHART]

Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.

Mobile Campaign Effectiveness By Type, November 2014 [CHART]

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

Twitter Firehose In Google Search [VIDEO]

The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]

Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.

Reputation Ratings Of Select Industries, 2014 vs 2015 [CHART]

Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.

Baby Boomers In The Workforce By Age, February 2015 [CHART]

Almost 8 in 10 of the youngest Baby Boomers are working full-time, part-time or seeking work.