Posts by derickson
Importance Of Data Use Transparency By Apps, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreTravel Brand Video Engagement Rates On Social Channels, August 2014 [CHART]
Among this range of new video-sharing networks, travel marketer interest is gravitating toward Instagram.
Read MoreHow People Share The Videos They Create, August 2014 [CHART]
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.
Read MoreNonprofit Communications Trends [INFOGRAPHIC]
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Read MorePrimary Content Sharing Channel By Device, Q4 2014 [CHART]
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Read MoreGrowth In Content Sharing Channels, Q4 2014 [CHART]
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.
Read MorePrimary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]
B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.
Read MoreDevice Use By Generation, February 2015 [CHART]
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Read MoreTop Email Marketing Strategies, February 2015 [CHART]
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Read MoreMarketing & Sales Team Alignment, February 2015 [CHART]
Most marketers and salespeople feel that their teams are somewhat aligned.
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