derickson, Author at e-Strategy

Online Live Sports Viewers

Chart: Live Online Sports Viewers, 2019-2023

Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

Augmented Reality For Firefighters

Quake Technologies has developed an augmented reality eyepiece that you put inside the helmets of firefighters to allow them to see through smoke.

The Most Common Content Marketing Mistake

The most common content marketing mistake I see by far is the failure to completely understand what your customer values.

Digital Marketing News This Week

New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.

Medical Crowdfunding Recipients

I discussed this survey during Episode 298 of my Beyond Social Media Show podcast. Podcast Episode Transcript This is astounding. I found this data from Fast Company‘s Kristin Toussaint, who reports that there’s an AmericaSpeak Spotlight on Health survey done by the National Opinion Research Center at the University of Chicago and they have done…

How Walmart’s Twitter Tactic Leveraged Earned Media

Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.

Voice Command Use Frequency

Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.

B2B Marketers’ Biggest Differentiators

The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.

Appeal Of Pausing Consumer Subscription Services

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.

Email Signature Marketing Objectives

Email remains one of the top marketing channels for driving sales, but it’s not just email content that can facilitate objectives such as brand awareness, lead generation or increasing sales.