Posts by derickson
Biggest Online Technology Challenges, January 2015 [CHART]
According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.
Read MoreTwitter Analytics
Twitter Analytics, a cool tool many people aren’t even aware of, provides a great deal of data and insight into how well or poorly your Twitter account is performing.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreImportance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Read MoreState Of Programmatic Ad Spending Now & In 12 Months, February 2015 [TABLE]
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreSubject Line Abuse
You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.
Read MoreBest & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]
Publix enjoys the best customer experience rating of 293 companies measured.
Read MoreWorst Customer Service Industries, March 2015 [CHART]
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Read MoreTop Promotional Strategies For Increasing Sales, March 2015 [CHART]
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
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